About us

From a dream to a destination

Amara Stockholm began as a passion project - an idea born out of late night conversations, coffee-fuelled brainstorming sessions and a love of empowering fashion. What started as a small, carefully curated collection in a cosy local boutique quickly grew into something more: a movement dedicated to helping women feel strong, seen and stylish - every day.

The move to Stockholm

Bringing Amara to Stockholm wasn't just a business decision - it was a bold step towards a bigger dream. Stockholm's energy, diversity and uncompromising individuality reflect everything we stand for. The city welcomed us with open arms, and in return, we created a place where style meets soul - a sanctuary for women who know who they are, or are discovering it.

Our core values

We believe that fashion is more than just fabric - it's identity. That's why everything we do is grounded in our core values:

• Self-confidence over conformity

• Authenticity in every stitch

• Empowerment through expression

• Community first, always

Our clothes are designed to follow your movements, support you and reflect the boldness you carry inside.

An experience, not just a shop

Amara is not your average store. When you walk through the door, you'll find more than just racks of clothes - you'll find inspiration, community and a place that feels like yours. From styling sessions to meaningful conversations, we've created an experience that goes beyond shopping. Because when you feel good, you look even better.

Looking ahead

This is just the beginning. As we grow, so does our vision - to reach more women across Canada, expand our collections, and continue to shape a place where fashion feels personal. Amara is more than a brand. It's a journey. And we've only just begun.